I am unbelievably unthinkably embarassed to work at IBM right now.
IBM: The 'next big thing' no longer exists | CNET News.com: Nicholas "stop looking. There's no such thing as the next big thing" Donofrio has a job title that reads: Executive Vice President of Innovation and Technology.
Out of context? Misinterpretation? I'm gonna ask around.
Friday, March 17, 2006
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1 comment:
The article really does a disservice to Nick Donofrio's main insight. He has not given up on the future -- to be a successful innovator one needs to manage in a larger context than just product -- or the next big thing. As Donofrio points out ...when it comes to innovation, there is a need to think collaboratively and in a multifaceted manner, as this determines who wins and who loses....innovation today is more about services, process, business models or cultural innovation than just product innovation. I don't interpret these comments as lacking vision or giving up on innovation. In fact it is a recognition that the nature of innovation is changing itself. The next wave of exciting and transformational products and services (of which there will be many) will emerge from new business innovation models that are multidisciplinary, open, collaborative, networked and adaptive. I think that's what Donofrio was talking about and is working on. Hope this helps.
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